The Original Visualisation
The bar chart used is very effective at showing the difference in land use required to produce one gram of protein by each food type. I liked the clear labelling of the titles as they tell the reader exactly what the chart is showing.
However, I found the chart quite descriptive rather than using the data to tell a story with which to engage the audience. Additionally, the chart axis is not really required if the bars are individually labelled.
As a meat eater, I wanted to focus upon how changing from certain high impact meats such as beef/mutton to lower impact meats such as pork or poultry could reduce my environmental impact.
I decided to use colour to focus on the difference in land use required to produce the different meat products. I used the main title to incorporate key insights and the sub-title to include my key take-away message.
The chart shows that if I change my diet from high impact meats such as beef/mutton to lower impact meats such as pork or poultry more often that I can reduce my environmental impact. By using colour and an insightful title, we can focus our audience’s attention to a key take-away.
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