Visualising insights from business and research data

Hello, I’m Colin

I am passionate about visualising business and research data into actionable insights.

Building on many years experience of delivering Local Government Research and Intelligence to support service planning.

Some of the ways I can support your organisation to see and understand its business and research data include:

  • Gain valuable insights into your stakeholder opinions, concerns and priorities
  • Explore key trends in your data through visual and spatial analysis
  • Design insightful charts and interactive dashboards
  • Enhance your skills through training in survey data analysis and visualisation.

Saving you time, engaging your audience and improving your business performance.


What can I do for your organisation?

Visualise your research and intelligence data to uncover and communicate valuable insights.



Gain valuable insights into stakeholder opinions, concerns and priorities through engaging online surveys.

Identify community issues and priorities to target through local area research.

Data Analysis

Explore key trends in your data through visual analysis.

Map insights over geographical areas through spatial analysis.

Data Visualisation

Communication of valuable insights through best practice data visualisation techniques.

Creation of visually compelling charts and interactive dashboards in Tableau.


Design and delivery of training in survey design and data visualisation.

Delivered through informative interactive webinars.

How does this add value?

Research, insight and intelligence can help organisations make better evidence-based decisions.

Value added:

Increased capacity

Delivering a flexible on demand research and intelligence service.

To help make your research service more sustainable at busy times.

Quicker routes to insight

Bespoke data visualisations uncovering insights tailored to your audience’s needs.

Efficient delivery of insights, reducing the need for lengthy research reports.

Enhanced research visibility

Visibly demonstrate the impact of your research and intelligence work.

To enhance the engagement with your target audience.

Enhanced skills and expertise

Widening your team’s access to specialist research skills and expertise in data visualisation.

Enhance your own data analyst’s skills through training, leading to improved service delivery.

Who can benefit?

Organisations who want to visualise their research data into intelligence for better decision making.  For example…

Helping local authorities understand customer and staff perceptions through survey analysis and reporting.

Demonstrating the impact of national research studies through developing bespoke interactive data visualisations.

Supporting businesses to monitor and improve their performance through designing interactive sales and marketing dashboards.

Training data analysis teams to design better surveys and visualise survey data for reporting.


Case Studies

Supporting a training organisation to develop a “Tableau on Tap” course

I really enjoyed working with Colin. In this project we brainstormed ideas to set the framework together and Colin then worked independently to fill in the majority of the gaps. This provided a decent quality draft to review and Colin then enhanced the deliverables...

Supporting Market Research Analysis in Tableau

I had a need to analyze some market research that was beyond my Tableau capabilities (it turns out this is actually quite a hard analysis). Colin helped to structure the analysis and set up the Tableau workbooks and created many charts that I was able to show to the client with little additional work. He also gave me some tips on using Tableau myself. I was very happy with the work and definitely plan to work with Colin again.

Saving a Content Marketing Agency Time to Visualise Return on Investment

Colin has done an excellent job at translating our complicated reporting requirements into an easy to use, insightful collection of dashboards. We tasked Colin with pulling together multiple sources of marketing, sales and customer data to create automated KPI calculations such as Conversion Rates, Lead to Sale Rates etc. and most importantly ROI. It has certainly been a journey with a considerable amount of testing and fine tuning but I can’t fault Colin in terms of his patience and willingness to make amends. We will certainly be working with Colin more in the future.

Supporting an Academic to Understand Practitioner Opinion of Health UX

Working with Colin was great. He understands data and Tableau very well. We worked on health IT Likert scores, and he managed the somewhat ‘messy’ data very well. He was utterly patient. He understands how to get insights from data and goes to great lengths to make sure my perspective was taken into account. I have ended up with a great slide deck of data visualisations.

Saving a research agency time so they can grow their business

I’ve worked with Colin on a number of projects. His expertise in data visualisation has been invaluable. Organised, communicative and just easy to work with.

Interactive bar chart showing Good Work Indices

Helping a professional body to visualise their research findings

It was a pleasure working with Colin on this project. There was a real sense of co-creation as we worked closely to refine and shape the product to our requirements. Throughout the process, Colin was very responsive to any changes or suggestions. He had a “can-do” approach to any potential challenges and the ability to deliver. Communications and updates on progress were regular and helpful. 100% recommend.

Pareto Chart shows most valuable townships by % of total sales.

Supporting a retail SME to present its business intelligence solution

Colin has wide ranging industry experience as an analyst, researcher and most importantly for our project, as a Tableau developer. This was invaluable as he was thus able to quickly grasp our industry nuances and how his work fit into the larger picture.

Training a Council to design good practice questionnaires and visualise the results effectively

Really knowledgeable and delivered a great session that will help us improve our questionnaire design and data viz.

Showing what is possible for data visualisation – a Tableau proof of concept

Colin was proactive in researching and incorporating best practice data visualisation techniques and applying them in his dashboard designs. He was keen to engage with business stakeholders, communicating the art of the possible and listening to their feedback.

Management KPI Dashboard

Saving a global charity time to monitor their social media performance

Colin was organised, proactive and flexible, and the outcome of this approach means we have not only delivery of the dashboards, but have undergone with Datawoj a rich process of learning through joint problem-solving – and we are delighted with the result.

Latest From The Blog


How do we make insights from sales dashboards stand out?

How do we make insights from sales dashboards stand out?

Colour is a powerful tool to enhance dashboard design.

It can be used to align to brands, show patterns, highlight performance and focus attention.

Chart visualising feedback from a customer survey

Visualising the Insight

Iterating through different designs can help come to the right chart solution to answer the right business question.

Where to start with visualising your survey data

In this article, we will explore some key issues, things to consider as well as practical tips for visualising survey data.

Visualising research into the top benefits of remote working

My submission is a simple curved bar chart with insights to clearly show the top benefits of remote working. The curved bars are a nice way to show the data in a modern style without compromising accuracy.

Small multiple versus stacked area charts

The takeaway here is that different designs can be adapted to show the required insights.  Leading to more accurate decision making.

Visualising satisfaction survey data with audience focus

Changing the frame and focus helps tailor the visualisation to appeal to different internal, external or strategic audiences.

Let’s Practice Colour + Words in Data Visualisation

Colour and words are therefore a quick and easy way to highlight one of many potential insights from the data. 

Drill down into sales performance!

By using interactive features such as dashboard actions we can reveal hidden insights all within the same dashboard!

Interactive Small Multiples

In my approach I use interactive parameters to drive the analysis, allowing users to select different measures.

Data Visualisation for Decision Making

A challenge social research analysts quite often face is how to effectively communicate data which will inform the solution to a particular social problem or issue. Decision makers quite often feel over whelmed by the wealth of information available. We need to reduce the time it takes for them to understand an issue and make an informed choice of how to resolve it. How do we go from a list of numbers to a clear message, which can inform a business decision such as where to target resources?

Working in association with…

Customers I have supported…