Experience and expertise in data visualisation of customer insight research for business intelligence
Datawoj is an independent consultancy, utilising data visualisation to deliver critical insights from customer and market research for evidence-based decision making.
I can help you to make sense of your data, turning it into valuable business intelligence to make you and your organisation more effective and efficient.
What can Datawoj do for your organisation?
Customer Insight Research
Designing effective and engaging online surveys to gather the views and opinions of your target audience. Analysis and visualisation of stakeholder responses can help you gain valuable insights into their concerns and priorities.
Data Preparation and Analysis
Cleaning, shaping and integrating datasets to prepare them for analysis and visualisation into valuable insights. Analysing data to identify and compare key trends i.e. over time, geographical area or customer segments.
Communication of valuable insight through best practice data visualisation techniques. Tableau Desktop is my data analysis and visualisation tool of choice to create clear and informative charts and dashboards.
Interpretation of your data insights into actionable business intelligence to make your organisation more efficient and effective.
Who is Datawoj for?
Businesses and organisations who wish to operate more efficiently and effectively through evidence-based decision making.
The Public Sector
Local authorities, for example, with reduced resources and increasing demand for services, need to target resources efficiently on a place-based or customer level. Research and insight into customer needs and wants can help predict future levels of demand and effect positive behaviour change.
The Private Sector
Businesses need to understand the relationship between how their business operates and their customers’ behaviour. Data visualisation can help identify key trends and evaluate impact in order to improve business performance and remain competitive.
The Voluntary Sector
Community and voluntary organisations with a low resource base need to demonstrate social return on investment. Data visualisation can help evaluate successful project outputs and outcomes.
Colin was organised, proactive and flexible, and the outcome of this approach means we have not only delivery of the dashboards, but have undergone with Datawoj a rich process of learning through joint problem-solving – and we are delighted with the result.
We have come away from the survey part of the project with minimal fuss and some very valuable insights to carry us forward into next stage.
In terms of the data visualisation approach, Colin helped us to think about the art of the possible, while maintaining the highest levels of accuracy and quality – rooted in the outcomes we hope to achieve.
Throughout the project, Colin kept in close contact and checked with us regarding key elements of the analysis to make sure the outputs provided the intelligence we needed to support decision making.
Throughout, Colin has been an excellent communicator, diligent with the quality of work and bringing additional value to the work that we do.
How can Datawoj add value to your organisation?
Insight and intelligence help businesses and organisations make better evidence-based decisions. This helps them to be more efficient and effective leading to improved business performance.
Some of the ways that I can help your organisation to achieve insight through research, analysis and data visualisation include:
Identify and act on emerging trends faster:
Easy understanding of information:
Engaging your target audience:
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There are a range of benefits that data visualisation can bring to help the public sector make better decisions. However, the type of visualisation we build depends upon the audience.
Data visualisation can help unlock hidden trends through use of colour or insightful titles for example. This insight can be used to inform decision making before it is too late.
Data visualisation can be useful for highlighting relationships within sub-sets of a larger dataset. This can be useful for focussing the audience onto a particular story or point.