Experience and expertise in data visualisation, social and market research for business intelligence
Datawoj is an independent consultancy, utilising data visualisation to deliver critical insights from social and market research for evidence-based decision making.
I can help you to make sense of your data, turning it into valuable business intelligence to make you and your organisation more effective and efficient.
What can Datawoj do for your organisation?
Social and Market Research
Analysis and visualisation of stakeholder responses can help you gain valuable insights into their concerns and priorities.
Data Preparation and Analysis
Analysing data to identify and compare key trends i.e. over time, geographical area or customer segments.
Who is Datawoj for?
The Public Sector
The Private Sector
The Voluntary Sector
We have come away from the survey part of the project with minimal fuss and some very valuable insights to carry us forward into next stage.
In terms of the data visualisation approach, Colin helped us to think about the art of the possible, while maintaining the highest levels of accuracy and quality – rooted in the outcomes we hope to achieve.
Throughout the project, Colin kept in close contact and checked with us regarding key elements of the analysis to make sure the outputs provided the intelligence we needed to support decision making.
Throughout, Colin has been an excellent communicator, diligent with the quality of work and bringing additional value to the work that we do.
How can Datawoj add value to your organisation?
Some of the ways that I can help your organisation to achieve insight through research, analysis and data visualisation include:
Identify and act on emerging trends faster:
Easy understanding of information:
Engaging your target audience:
Latest From The Blog
Through employing some storytelling techniques, including choosing an appropriate chart type, strategic use of colour and size and removing confusing or complicated elements we can enhance the focus of our data story.
There are a range of benefits that data visualisation can bring to help the public sector make better decisions. However, the type of visualisation we build depends upon the audience.
Data visualisation can help unlock hidden trends through use of colour or insightful titles for example. This insight can be used to inform decision making before it is too late.
Data visualisation can be useful for highlighting relationships within sub-sets of a larger dataset. This can be useful for focussing the audience onto a particular story or point.
I recently participated in both the March and April 2018 Story Telling with Data Challenges: Basic Bar Charts and Square Area Charts respectively published by Cole Knaflic. This got me thinking about the pros and cons of both a common, simple chart type such as the basic bar chart versus a more unusual, arguably more complex chart type such as the square area chart.
I wanted to focus upon what proportion of the total profit per second the 25 wealthiest US companies made was due to a small number of companies such as Apple? To do this I used a Pareto Chart, which compares the cumulative percentage of profit made per second to the equivalent cumulative number of companies.