Supporting research organisations to see and understand their data.

Hello, I’m Colin

I am passionate about visualising research and intelligence data into actionable insights. Some of the ways I can support your organisation to see and understand its research data include:

Communicating valuable insights through data analysis, visualisation and storytelling to enhance the visibility of your research.

Providing a flexible research and intelligence service to enhance your capacity.

Creating bespoke interactive data visualisations tailored to engage your audience.

Building on many years experience of delivering Local Government Research and Intelligence to support service planning.


What can I do for your organisation?

Visualise your research and intelligence data to uncover and communicate valuable insights.



Gain valuable insights into stakeholder opinions, concerns and priorities through engaging online surveys.

Identify community issues and priorities to target through local area research.

Data Analysis

Explore key trends in your data through visual analysis.

Map insights over geographical areas through spatial analysis.

Data Visualisation

Communication of valuable insights through best practice data visualisation techniques.

Creation of visually compelling charts and interactive dashboards in Tableau.


Design and delivery of training in survey design and data visualisation.

Delivered through informative interactive webinars.

How does this add value?

Research, insight and intelligence can help organisations make better evidence-based decisions.

Value added:

Increased capacity

Delivering a flexible on demand research and intelligence service.

To help make your research service more sustainable at busy times.

Quicker routes to insight

Bespoke data visualisations uncovering insights tailored to your audience’s needs.

Efficient delivery of insights, reducing the need for lengthy research reports.

Enhanced research visibility

Visibly demonstrate the impact of your research and intelligence work.

To enhance the engagement with your target audience.

Enhanced skills and expertise

Widening your team’s access to specialist research skills and expertise in data visualisation.

Enhance your own data analyst’s skills through training, leading to improved service delivery.

Who can benefit?

Organisations who want to visualise their research data into intelligence for better decision making.  For example…

Helping local authorities understand customer and staff perceptions through survey analysis and reporting.

Demonstrating the impact of national research studies through developing bespoke interactive data visualisations.

Supporting businesses to monitor and improve their performance through designing interactive sales and marketing dashboards.

Training data analysis teams to design better surveys and visualise survey data for reporting.


Case Studies

Saving a research agency time so they can grow their business

I’ve worked with Colin on a number of projects. His expertise in data visualisation has been invaluable. Organised, communicative and just easy to work with.

Helping a professional body to visualise their research findings

It was a pleasure working with Colin on this project. There was a real sense of co-creation as we worked closely to refine and shape the product to our requirements. Throughout the process, Colin was very responsive to any changes or suggestions. He had a “can-do” approach to any potential challenges and the ability to deliver. Communications and updates on progress were regular and helpful. 100% recommend.

Supporting a retail SME to present its business intelligence solution

Colin has wide ranging industry experience as an analyst, researcher and most importantly for our project, as a Tableau developer. This was invaluable as he was thus able to quickly grasp our industry nuances and how his work fit into the larger picture.

Training a Council to design good practice questionnaires and visualise the results effectively

Really knowledgeable and delivered a great session that will help us improve our questionnaire design and data viz.

Showing what is possible for data visualisation – a Tableau proof of concept

Colin was proactive in researching and incorporating best practice data visualisation techniques and applying them in his dashboard designs. He was keen to engage with business stakeholders, communicating the art of the possible and listening to their feedback.

Saving a global charity time to monitor their social media performance

Colin was organised, proactive and flexible, and the outcome of this approach means we have not only delivery of the dashboards, but have undergone with Datawoj a rich process of learning through joint problem-solving – and we are delighted with the result.

How to help a local community council to better understand its residents’ views

We have come away from the survey part of the project with minimal fuss and some very valuable insights to carry us forward into next stage. 

Sub Regional Leadership Data Analytics Masterclass

In terms of the data visualisation approach, Colin helped us to think about the art of the possible, while maintaining the highest levels of accuracy and quality – rooted in the outcomes we hope to achieve.

Helping a local authority understand staff views on flexible and mobile working

Throughout the project, Colin kept in close contact and checked with us regarding key elements of the analysis to make sure the outputs provided the intelligence we needed to support decision making.

Mind the Gap! Visualising Small Area Housing Affordability Data

Throughout, Colin has been an excellent communicator, diligent with the quality of work and bringing additional value to the work that we do.

Latest From The Blog

Visualising research into the top benefits of remote working

My submission is a simple curved bar chart with insights to clearly show the top benefits of remote working. The curved bars are a nice way to show the data in a modern style without compromising accuracy.

Small multiple versus stacked area charts

The takeaway here is that different designs can be adapted to show the required insights.  Leading to more accurate decision making.

Visualising satisfaction survey data with audience focus

Changing the frame and focus helps tailor the visualisation to appeal to different internal, external or strategic audiences.

Let’s Practice Colour + Words in Data Visualisation

Colour and words are therefore a quick and easy way to highlight one of many potential insights from the data. 

Drill down into sales performance!

By using interactive features such as dashboard actions we can reveal hidden insights all within the same dashboard!

Interactive Small Multiples

In my approach I use interactive parameters to drive the analysis, allowing users to select different measures.

Data Visualisation for Decision Making

A challenge social research analysts quite often face is how to effectively communicate data which will inform the solution to a particular social problem or issue. Decision makers quite often feel over whelmed by the wealth of information available. We need to reduce the time it takes for them to understand an issue and make an informed choice of how to resolve it. How do we go from a list of numbers to a clear message, which can inform a business decision such as where to target resources?

How to focus your audience’s attention in your data visualisations?

We have seen how the human brain processes visual information through iconic, short and long term memory.  Pre-attentive attributes such as colour, length and position are visual properties that are processed very quickly in the sub-conscious memory.  As data visualisers we can leverage pre-attentive attributes to focus our audience’s attention to highlight key performance issues.

Visually analysing the answers to why?

Building different views allows our audience to see different insights from the same data.  This means being able to quickly ask and answer business questions.  This is important to be able to see the underlying cause of problems.  It also means that we can go exploring in detail different paths of analysis, which is a great way to engage our audience’s curiosity.

Highlighting data trends with interactive visualisations

Quite often we will see data visualisations which try to stand out by using too much colour.  The problem is that this can lead to cognitive overload as there is too much to process.  Additionally when everything is the same colour then nothing really stands out. 

Working in association with…

Customers I have supported…