Visualising insights from business and research data

We offer expertise and capacity in research data analysis and visualization, aimed at delivering actionable insights that can save you time, engage your audience and improve your business performance.

With a proven track record of delivering successful data visualization projects for a diverse range of clients, including national bodies, charities, research agencies, data start-ups and Local Government.

We specialise in survey design, analysis and reporting to help you understand stakeholder opinion. We use this knowledge to create engaging data stories that highlight key insights to support effective decision making.

Our founding director, Colin Wojtowycz, is an experienced Tableau Consultant, and an expert in creating insightful and interactive data visualizations. With a wealth of experience in delivering research and intelligence to inform Local Government service planning and delivery.

Our team is committed to helping you harness the power of data visualization to achieve your business goals. We are well-equipped to provide you with the expertise you need.

Key Services

Analysis of your business and research data to gain valuable insights. Communicated through data visualisation to engage your target audience.



Design effective online surveys to gather valuable data on stakeholder opinions 

Undertake social research to identify key priorities for action in local areas.

Data Analysis

Analyse survey and research data to explore key trends

Map spatial data to provide geographical insights

Derive KPIs to measure business performance.

Data Visualisation

To maximise the visual impact of your research data

Chart design that informs insightful data stories

Interactive dashboards that explore data in depth.


Survey reports that provide valuable insights into stakeholder priorities and concerns

Dashboard reports that highlight key performance issues at a glance.


Enhancing your analytical expertise through interactive and informative workshops in:

Survey design and analysis

Data visualisation principles

Tableau dashboard design.

How does this add value?

Some of the ways we can help add value to your organisation include:

Increased capacity

Delivering a flexible on demand research and intelligence service.

Quicker routes to insight

Uncovering and communicating insights tailored to your audience’s needs.

Engaged audiences

Visibly demonstrate the impact of your research and intelligence work

To drive up audience engagement.

Enhanced skills and expertise

Widening your team’s access to specialist research skills and expertise.

Who can benefit?

Organisations who want to turn their business and research data into insights for better decision making.  For example…

  • Helping local authorities understand customer and staff perceptions through survey analysis and reporting


  • Demonstrating the impact of national research studies through developing bespoke interactive data visualisations
  • Supporting businesses to monitor and improve their performance through designing interactive sales and marketing dashboards


  • Training data analysis teams to design better surveys and visualise survey data for reporting.

Case Studies

Coaching a large union research team to transform its reporting using Tableau

Colin’s help has been indispensable. He has provided us with a wide range of advice and training – not just in data visualisation, where he excels, but also in data prep and modelling. He has helped us unlock the potential of Tableau Prep, build robust relational databases in Tableau, and transition from using unpivoted data in Excel to pivoted (i.e. columns to rows) data in Tableau. 

Supporting a research agency to understand the digital experiences of older care residents

Colin is more than a data analyst – his work helps to tell an impact story.  Colin provided quantitative expertise to help us make sense of baseline and endline survey data.  Colin understood the evaluation methodology and supported us as evaluators to tell the best story using the available data.  Our quantitative data was triangulated with qualitative data and Colin was instrumental in this triangulation process.  Colin was an excellent communicator throughout the project, offering different options for presenting the data.

Supporting a training organisation to develop a “Tableau on Tap” course

I really enjoyed working with Colin. In this project we brainstormed ideas to set the framework together and Colin then worked independently to fill in the majority of the gaps. This provided a decent quality draft to review and Colin then enhanced the deliverables based upon our discussions and delivered some fantastic results for the Tableau Training on Tap material. Indeed the feedback from our training delegates has been really supportive of the work that Colin has produced for us. I recommend Colin to anyone wanting to help improve teams capabilities to deliver insights using Tableau.

Supporting Market Research Analysis in Tableau

I had a need to analyze some market research that was beyond my Tableau capabilities (it turns out this is actually quite a hard analysis). Colin helped to structure the analysis and set up the Tableau workbooks and created many charts that I was able to show to the client with little additional work. He also gave me some tips on using Tableau myself. I was very happy with the work and definitely plan to work with Colin again.

Saving a Content Marketing Agency Time to Visualise Return on Investment

Colin has done an excellent job at translating our complicated reporting requirements into an easy to use, insightful collection of dashboards. We tasked Colin with pulling together multiple sources of marketing, sales and customer data to create automated KPI calculations such as Conversion Rates, Lead to Sale Rates etc. and most importantly ROI. It has certainly been a journey with a considerable amount of testing and fine tuning but I can’t fault Colin in terms of his patience and willingness to make amends. We will certainly be working with Colin more in the future.

Supporting an Academic to Understand Practitioner Opinion of Health UX

Working with Colin was great. He understands data and Tableau very well. We worked on health IT Likert scores, and he managed the somewhat ‘messy’ data very well. He was utterly patient. He understands how to get insights from data and goes to great lengths to make sure my perspective was taken into account. I have ended up with a great slide deck of data visualisations.

Saving a research agency time so they can grow their business

I’ve worked with Colin on a number of projects. His expertise in data visualisation has been invaluable. Organised, communicative and just easy to work with.

Interactive bar chart showing Good Work Indices

Helping a professional body to visualise their research findings

It was a pleasure working with Colin on this project. There was a real sense of co-creation as we worked closely to refine and shape the product to our requirements. Throughout the process, Colin was very responsive to any changes or suggestions. He had a “can-do” approach to any potential challenges and the ability to deliver. Communications and updates on progress were regular and helpful. 100% recommend.

Pareto Chart shows most valuable townships by % of total sales.

Supporting a retail SME to present its business intelligence solution

Colin has wide ranging industry experience as an analyst, researcher and most importantly for our project, as a Tableau developer. This was invaluable as he was thus able to quickly grasp our industry nuances and how his work fit into the larger picture.

Training a Council to design good practice questionnaires and visualise the results effectively

Really knowledgeable and delivered a great session that will help us improve our questionnaire design and data viz.

Latest From The Blog

The benefits of visually encoding data

Creating a data visualization culture requires many different factors including people, technology and processes.  But a good starting point is to consider how data is currently being consumed within your organisation.  Then apply some visualization to the data incrementally.  Showing your audience the before and the after is an effective way to show them the potential power of data visualization:

Research Icon

How to design an effective customer insight survey?

Appropriate questions lead to an effective survey which provides accurate customer insights. Easy to complete questionnaires lead to higher response rates. 

Interactivity empowers dashboard users

Data visualisations often need to answer multiple business questions.  Engaging with stakeholders leads to an understanding of what they would like to see and know.

An effective process for analysing online survey data

Market research is essential for understanding what your customer’s needs are and how you can tailor your product or service to meet them.  Online surveys are a cost effective method to engage with your target audience.  However, the reports automatically generated by online survey tools may not always meet your needs.

When is it useful to diverge from data storytelling design constraints?

Diverging away from the use of colour to focus on most recent day also meant I could tell a different story. An important consideration when telling a story with data.

Dashboard designed for colour accessibility

How can we design more accessible data visualisation colours?

Rather than avoiding using red and green altogether, we can design our dashboards more accessibly. 

How can we design dashboards to aid audience understanding?

How we design our charts influences our audience’s understanding. It is important to aim for consistency in dashboard design.  However, we cannot assume that just because we have been consistent in our designs.  That our audience will be consistent in their understanding.  An important consideration for data literacy.

Word Clouds v Bar Charts for Text Analysis

Word clouds are a fun way to show text responses to a survey.  However, they are not very accurate and can be misleading. 


How do we make insights from sales dashboards stand out?

How do we make insights from sales dashboards stand out?

Colour is a powerful tool to enhance dashboard design.

It can be used to align to brands, show patterns, highlight performance and focus attention.

Chart visualising feedback from a customer survey

Visualising the Insight

Iterating through different designs can help come to the right chart solution to answer the right business question.

Working in association with…

Customers I have supported…