Experience and expertise in data visualisation, social and market research for business intelligence

Datawoj is an independent consultancy, utilising data visualisation to deliver critical insights from social and market research for evidence-based decision making.

I can help you to make sense of your data, turning it into valuable business intelligence to make you and your organisation more effective and efficient.

What can Datawoj do for your organisation?

Social and Market Research

I can design and implement effective and engaging online surveys to gather the opinions of your target audience.

Analysis and visualisation of stakeholder responses can help you gain valuable insights into their concerns and priorities.

Data Preparation and Analysis

Cleaning, shaping and integrating datasets to prepare them for analysis and visualisation into valuable insights.

Analysing data to identify and compare key trends i.e. over time, geographical area or customer segments.

Data Visualisation

Communication of valuable insight through best practice data visualisation systems and techniques. Tableau Desktop is my data analysis and visualisation tool of choice to create clear and informative charts and dashboards.

Business Intelligence

Interpretation of your data insights into actionable business intelligence to make your organisation more efficient and effective.

Who is Datawoj for?

Businesses and organisations who wish to operate more efficiently and effectively through evidence-based decision making.
For example:

The Public Sector

Local authorities, for example, with reduced resources and increasing demand for services, need to target resources efficiently on a place-based or customer level. Research and insight into customer needs and wants can help predict future levels of demand and effect positive behaviour change.

The Private Sector

Businesses need to understand the relationship between how their business operates and their customers’ behaviour. Data visualisation can help identify key trends and evaluate impact in order to improve business performance and remain competitive.

The Voluntary Sector

Community and voluntary organisations with a low resource base need to demonstrate social return on investment. Data visualisation can help evaluate successful project outputs and outcomes.

Case Studies

How to help a local community council to better understand its residents’ views

We have come away from the survey part of the project with minimal fuss and some very valuable insights to carry us forward into next stage. 

Sub Regional Leadership Data Analytics Masterclass

In terms of the data visualisation approach, Colin helped us to think about the art of the possible, while maintaining the highest levels of accuracy and quality – rooted in the outcomes we hope to achieve.

Flexible Mobile Working Survey Analysis and Presentation

Throughout the project, Colin kept in close contact and checked with us regarding key elements of the analysis to make sure the outputs provided the intelligence we needed to support decision making.

Mind the Gap! Visualising Small Area Housing Affordability Data

Throughout, Colin has been an excellent communicator, diligent with the quality of work and bringing additional value to the work that we do.

How can Datawoj add value to your organisation?

Insight and intelligence help businesses and organisations make better evidence-based decisions. This helps them to be more efficient and effective leading to improved business performance.

Some of the ways that I can help your organisation to achieve insight through research, analysis and data visualisation include:

Identify and act on emerging trends faster:
Visualising important correlations between datasets helps identify relationships and patterns between operational and business activities. This can help organisations to identify changes in customer behaviours and market conditions, and respond to new business opportunities.
Customer insight:
Customer research and data analysis can help organisations to attain a deep dive into customer sentiment. This can reveal emerging customer demand as well as opportunities to target services.
Easy understanding of information:
Human eyes are able to grasp information more easily through visual imagery than static text or tables. Data visualisation allows connections to be made between data in order to gain quick access to business and customer insights that are brought to the surface.
Engaging your target audience:
Data visualisation can focus attention onto key trends through framing insights in compelling visual narratives.

Latest From The Blog

How to evaluate the results of an experiment visually using data?

The lollipop chart is a simple, fun variant on the bar chart whilst retaining most of its accuracy.

How we can focus our data stories?

Through employing some storytelling techniques, including choosing an appropriate chart type, strategic use of colour and size and removing confusing or complicated elements we can enhance the focus of our data story. 

How can data visualisation support better decision making in the public sector?

There are a range of benefits that data visualisation can bring to help the public sector make better decisions.  However, the type of visualisation we build depends upon the audience.

Data visualisation can unlock hidden trends that require action!

Data visualisation can help unlock hidden trends through use of colour or insightful titles for example.  This insight can be used to inform decision making before it is too late.

#NWTUG Chart Chooser

Please have a go yourself to name each chart type, then click through to see if you are right and to reveal it’s advantages and disadvantages.

Visualisation can highlight a story in your data

Data visualisation can be useful for highlighting relationships within sub-sets of a larger dataset. This can be useful for focussing the audience onto a particular story or point.

Tailoring Explanatory and Exploratory Data Visualisations with Colour

Creating two different designs made me think about how to use colour to tailor my data visualisation to different audiences.

Visualising the natural World around us – basic bar charts versus square area charts

I recently participated in both the March and April 2018 Story Telling with Data Challenges: Basic Bar Charts and Square Area Charts respectively published by Cole Knaflic.  This got me thinking about the pros and cons of both a common, simple chart type such as the basic bar chart versus a more unusual, arguably more complex chart type such as the square area chart.

Visualising data on the top 10 exporting countries for drugs and medicines

Tell a story e.g. the USA is the only non-European country in the top 10 exporters for drugs and medicine.

Visualising how much profit the 25 wealthiest US companies make per second

I wanted to focus upon what proportion of the total profit per second the 25 wealthiest US companies made was due to a small number of companies such as Apple?  To do this I used a Pareto Chart, which compares the cumulative percentage of profit made per second to the equivalent cumulative number of companies.

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