We offer expertise and capacity in research data analysis and visualization, aimed at delivering actionable insights that can save you time, engage your audience and improve your business performance.
With a proven track record of delivering successful data visualization projects for a diverse range of clients, including national bodies, charities, research agencies, data start-ups and Local Government.
We specialise in survey design, analysis and reporting to help you understand stakeholder opinion. We use this knowledge to create engaging data stories that highlight key insights to support effective decision making.
Our founding director, Colin Wojtowycz, is a certified Tableau Data Analyst, and an expert in creating insightful and interactive data visualizations. With a wealth of experience in delivering research and intelligence to inform Local Government service planning and delivery.
Our team is committed to helping you harness the power of data visualization to achieve your business goals. We are well-equipped to provide you with the expertise you need.
Analysis of your business and research data to gain valuable insights. Communicated through data visualisation to engage your target audience.
Design effective online surveys to gather valuable data on stakeholder opinions
Undertake social research to identify key priorities for action in local areas.
Analyse survey and research data to explore key trends
Map spatial data to provide geographical insights
Derive KPIs to measure business performance.
To maximise the visual impact of your research data
Chart design that informs insightful data stories
Interactive dashboards that explore data in depth.
Survey reports that provide valuable insights into stakeholder priorities and concerns
Dashboard reports that highlight key performance issues at a glance.
Enhancing your analytical expertise through interactive and informative workshops in:
Survey design and analysis
Data visualisation principles
Tableau dashboard design.
How does this add value?
Some of the ways we can help add value to your organisation include:
Delivering a flexible on demand research and intelligence service.
Quicker routes to insight
Uncovering and communicating insights tailored to your audience’s needs.
Visibly demonstrate the impact of your research and intelligence work
To drive up audience engagement.
Enhanced skills and expertise
Widening your team’s access to specialist research skills and expertise.
Who can benefit?
Organisations who want to turn their business and research data into insights for better decision making. For example…
- Helping local authorities understand customer and staff perceptions through survey analysis and reporting
- Demonstrating the impact of national research studies through developing bespoke interactive data visualisations
- Supporting businesses to monitor and improve their performance through designing interactive sales and marketing dashboards
- Training data analysis teams to design better surveys and visualise survey data for reporting.
Colin’s help has been indispensable. He has provided us with a wide range of advice and training – not just in data visualisation, where he excels, but also in data prep and modelling. He has helped us unlock the potential of Tableau Prep, build robust relational databases in Tableau, and transition from using unpivoted data in Excel to pivoted (i.e. columns to rows) data in Tableau.
Colin is more than a data analyst – his work helps to tell an impact story. Colin provided quantitative expertise to help us make sense of baseline and endline survey data. Colin understood the evaluation methodology and supported us as evaluators to tell the best story using the available data. Our quantitative data was triangulated with qualitative data and Colin was instrumental in this triangulation process. Colin was an excellent communicator throughout the project, offering different options for presenting the data.
I really enjoyed working with Colin. In this project we brainstormed ideas to set the framework together and Colin then worked independently to fill in the majority of the gaps. This provided a decent quality draft to review and Colin then enhanced the deliverables based upon our discussions and delivered some fantastic results for the Tableau Training on Tap material. Indeed the feedback from our training delegates has been really supportive of the work that Colin has produced for us. I recommend Colin to anyone wanting to help improve teams capabilities to deliver insights using Tableau.
I had a need to analyze some market research that was beyond my Tableau capabilities (it turns out this is actually quite a hard analysis). Colin helped to structure the analysis and set up the Tableau workbooks and created many charts that I was able to show to the client with little additional work. He also gave me some tips on using Tableau myself. I was very happy with the work and definitely plan to work with Colin again.
Colin has done an excellent job at translating our complicated reporting requirements into an easy to use, insightful collection of dashboards. We tasked Colin with pulling together multiple sources of marketing, sales and customer data to create automated KPI calculations such as Conversion Rates, Lead to Sale Rates etc. and most importantly ROI. It has certainly been a journey with a considerable amount of testing and fine tuning but I can’t fault Colin in terms of his patience and willingness to make amends. We will certainly be working with Colin more in the future.
Working with Colin was great. He understands data and Tableau very well. We worked on health IT Likert scores, and he managed the somewhat ‘messy’ data very well. He was utterly patient. He understands how to get insights from data and goes to great lengths to make sure my perspective was taken into account. I have ended up with a great slide deck of data visualisations.
I’ve worked with Colin on a number of projects. His expertise in data visualisation has been invaluable. Organised, communicative and just easy to work with.
It was a pleasure working with Colin on this project. There was a real sense of co-creation as we worked closely to refine and shape the product to our requirements. Throughout the process, Colin was very responsive to any changes or suggestions. He had a “can-do” approach to any potential challenges and the ability to deliver. Communications and updates on progress were regular and helpful. 100% recommend.
Colin has wide ranging industry experience as an analyst, researcher and most importantly for our project, as a Tableau developer. This was invaluable as he was thus able to quickly grasp our industry nuances and how his work fit into the larger picture.
Really knowledgeable and delivered a great session that will help us improve our questionnaire design and data viz.
Latest From The Blog
Creating a data visualization culture requires many different factors including people, technology and processes. But a good starting point is to consider how data is currently being consumed within your organisation. Then apply some visualization to the data incrementally. Showing your audience the before and the after is an effective way to show them the potential power of data visualization:
Appropriate questions lead to an effective survey which provides accurate customer insights. Easy to complete questionnaires lead to higher response rates.
Data visualisations often need to answer multiple business questions. Engaging with stakeholders leads to an understanding of what they would like to see and know.
Market research is essential for understanding what your customer’s needs are and how you can tailor your product or service to meet them. Online surveys are a cost effective method to engage with your target audience. However, the reports automatically generated by online survey tools may not always meet your needs.
Diverging away from the use of colour to focus on most recent day also meant I could tell a different story. An important consideration when telling a story with data.
How we design our charts influences our audience’s understanding. It is important to aim for consistency in dashboard design. However, we cannot assume that just because we have been consistent in our designs. That our audience will be consistent in their understanding. An important consideration for data literacy.
How do we make insights from sales dashboards stand out?
Colour is a powerful tool to enhance dashboard design.
It can be used to align to brands, show patterns, highlight performance and focus attention.