How to design an effective customer insight survey?
Appropriate questions lead to an effective survey which provides accurate customer insights. Easy to complete questionnaires lead to higher response rates.
Interactivity empowers dashboard users
Data visualisations often need to answer multiple business questions. Engaging with stakeholders leads to an understanding of what they would like to see and know.
An effective process for analysing online survey data
Market research is essential for understanding what your customer’s needs are and how you can tailor your product or service to meet them. Online surveys are a cost effective method to engage with your target audience. However, the reports automatically generated by online survey tools may not always meet your needs.
When is it useful to diverge from data storytelling design constraints?
Diverging away from the use of colour to focus on most recent day also meant I could tell a different story. An important consideration when telling a story with data.
How can we design more accessible data visualisation colours?
Rather than avoiding using red and green altogether, we can design our dashboards more accessibly.
How can we design dashboards to aid audience understanding?
How we design our charts influences our audience’s understanding. It is important to aim for consistency in dashboard design. However, we cannot assume that just because we have been consistent in our designs. That our audience will be consistent in their understanding. An important consideration for data literacy.
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