Tell a story e.g. the USA is the only non-European country in the top 10 exporters for drugs and medicine.
I wanted to focus upon what proportion of the total profit per second the 25 wealthiest US companies made was due to a small number of companies such as Apple? To do this I used a Pareto Chart, which compares the cumulative percentage of profit made per second to the equivalent cumulative number of companies.
I decided to use colour more selectively to highlight the preference for personality over other characteristics.
Americans are buying more fake Christmas Trees over time, but still prefer real ones.
I had an idea to frame the topic as a question around ‘whether the World was getting hotter’?
I imagined that an elderly audience would be interested in where was on average, more or less accessible. I decided to compare the elderly population to the average level of building friendliness at the state level.