Creating a data visualization culture requires many different factors including people, technology and processes. But a good starting point is to consider how data is currently being consumed within your organisation. Then apply some visualization to the data incrementally. Showing your audience the before and the after is an effective way to show them the potential power of data visualization:
Appropriate questions lead to an effective survey which provides accurate customer insights. Easy to complete questionnaires lead to higher response rates.
Data visualisations often need to answer multiple business questions. Engaging with stakeholders leads to an understanding of what they would like to see and know.
Market research is essential for understanding what your customer’s needs are and how you can tailor your product or service to meet them. Online surveys are a cost effective method to engage with your target audience. However, the reports automatically generated by online survey tools may not always meet your needs.
Diverging away from the use of colour to focus on most recent day also meant I could tell a different story. An important consideration when telling a story with data.
Rather than avoiding using red and green altogether, we can design our dashboards more accessibly.