The benefits of visually encoding data

Creating a data visualization culture requires many different factors including people, technology and processes.  But a good starting point is to consider how data is currently being consumed within your organisation.  Then apply some visualization to the data incrementally.  Showing your audience the before and the after is an effective way to show them the potential power of data visualization:

An effective process for analysing online survey data

Market research is essential for understanding what your customer’s needs are and how you can tailor your product or service to meet them.  Online surveys are a cost effective method to engage with your target audience.  However, the reports automatically generated by online survey tools may not always meet your needs.