Through employing some storytelling techniques, including choosing an appropriate chart type, strategic use of colour and size and removing confusing or complicated elements we can enhance the focus of our data story.
There are a range of benefits that data visualisation can bring to help the public sector make better decisions. However, the type of visualisation we build depends upon the audience.
Data visualisation can help unlock hidden trends through use of colour or insightful titles for example. This insight can be used to inform decision making before it is too late.
Please have a go yourself to name each chart type, then click through to see if you are right and to reveal it’s advantages and disadvantages.
Data visualisation can be useful for highlighting relationships within sub-sets of a larger dataset. This can be useful for focussing the audience onto a particular story or point.
Creating two different designs made me think about how to use colour to tailor my data visualisation to different audiences.