I decided to use colour more selectively to highlight the preference for personality over other characteristics.
Americans are buying more fake Christmas Trees over time, but still prefer real ones.
I had an idea to frame the topic as a question around ‘whether the World was getting hotter’?
I imagined that an elderly audience would be interested in where was on average, more or less accessible. I decided to compare the elderly population to the average level of building friendliness at the state level.
I also think it is important when highlighting social issues such as this to also add a call to action to make the reader think. I added the Water Aid logo with a link to their donation page, after consulting them for permission.
My goals…use colour in the titles and annotation to identify the brands, removing the need for a colour legend. This creates a cleaner, less cluttered visualisation.