Word clouds are a fun way to show text responses to a survey. However, they are not very accurate and can be misleading.
I had a need to analyze some market research that was beyond my Tableau capabilities (it turns out this is actually quite a hard analysis). Colin helped to structure the analysis and set up the Tableau workbooks and created many charts that I was able to show to the client with little additional work. He also gave me some tips on using Tableau myself. I was very happy with the work and definitely plan to work with Colin again.
How do we make insights from sales dashboards stand out?
Colour is a powerful tool to enhance dashboard design.
It can be used to align to brands, show patterns, highlight performance and focus attention.
Iterating through different designs can help come to the right chart solution to answer the right business question.