How do we make insights from sales dashboards stand out?
Colour is a powerful tool to enhance dashboard design.
It can be used to align to brands, show patterns, highlight performance and focus attention.
Iterating through different designs can help come to the right chart solution to answer the right business question.
Colin has done an excellent job at translating our complicated reporting requirements into an easy to use, insightful collection of dashboards. We tasked Colin with pulling together multiple sources of marketing, sales and customer data to create automated KPI calculations such as Conversion Rates, Lead to Sale Rates etc. and most importantly ROI. It has certainly been a journey with a considerable amount of testing and fine tuning but I can’t fault Colin in terms of his patience and willingness to make amends. We will certainly be working with Colin more in the future.
Working with Colin was great. He understands data and Tableau very well. We worked on health IT Likert scores, and he managed the somewhat ‘messy’ data very well. He was utterly patient. He understands how to get insights from data and goes to great lengths to make sure my perspective was taken into account. I have ended up with a great slide deck of data visualisations.
In this article, we will explore some key issues, things to consider as well as practical tips for visualising survey data.
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