I decided to use colour more selectively to highlight the preference for personality over other characteristics.
Americans are buying more fake Christmas Trees over time, but still prefer real ones.
I had an idea to frame the topic as a question around ‘whether the World was getting hotter’?
I imagined that an elderly audience would be interested in where was on average, more or less accessible. I decided to compare the elderly population to the average level of building friendliness at the state level.
In terms of the data visualisation approach, Colin helped us to think about the art of the possible, while maintaining the highest levels of accuracy and quality – rooted in the outcomes we hope to achieve” (Fiona Sutton Wilson).