Data Visualisation for Decision Making

A challenge social research analysts quite often face is how to effectively communicate data which will inform the solution to a particular social problem or issue. Decision makers quite often feel over whelmed by the wealth of information available. We need to reduce the time it takes for them to understand an issue and make an informed choice of how to resolve it. How do we go from a list of numbers to a clear message, which can inform a business decision such as where to target resources?

read more

How to focus your audience’s attention in your data visualisations?

We have seen how the human brain processes visual information through iconic, short and long term memory.  Pre-attentive attributes such as colour, length and position are visual properties that are processed very quickly in the sub-conscious memory.  As data visualisers we can leverage pre-attentive attributes to focus our audience’s attention to highlight key performance issues.

read more

Visually analysing the answers to why?

Building different views allows our audience to see different insights from the same data.  This means being able to quickly ask and answer business questions.  This is important to be able to see the underlying cause of problems.  It also means that we can go exploring in detail different paths of analysis, which is a great way to engage our audience’s curiosity.

read more

How we can focus our data stories?

Through employing some storytelling techniques, including choosing an appropriate chart type, strategic use of colour and size and removing confusing or complicated elements we can enhance the focus of our data story. 

read more