How can we design dashboards to aid audience understanding?

How can we design dashboards to aid audience understanding?

How we design our charts influences our audience’s understanding. It is important to aim for consistency in dashboard design.  However, we cannot assume that just because we have been consistent in our designs.  That our audience will be consistent in their understanding.  An important consideration for data literacy.

read more
Data Visualisation for Decision Making

Data Visualisation for Decision Making

A challenge social research analysts quite often face is how to effectively communicate data which will inform the solution to a particular social problem or issue. Decision makers quite often feel over whelmed by the wealth of information available. We need to reduce the time it takes for them to understand an issue and make an informed choice of how to resolve it. How do we go from a list of numbers to a clear message, which can inform a business decision such as where to target resources?

read more
How to focus your audience’s attention in your data visualisations?

How to focus your audience’s attention in your data visualisations?

We have seen how the human brain processes visual information through iconic, short and long term memory.  Pre-attentive attributes such as colour, length and position are visual properties that are processed very quickly in the sub-conscious memory.  As data visualisers we can leverage pre-attentive attributes to focus our audience’s attention to highlight key performance issues.

read more