How to focus your audience’s attention in your data visualisations?

We have seen how the human brain processes visual information through iconic, short and long term memory.  Pre-attentive attributes such as colour, length and position are visual properties that are processed very quickly in the sub-conscious memory.  As data visualisers we can leverage pre-attentive attributes to focus our audience’s attention to highlight key performance issues.

read more

Visually analysing the answers to why?

Building different views allows our audience to see different insights from the same data.  This means being able to quickly ask and answer business questions.  This is important to be able to see the underlying cause of problems.  It also means that we can go exploring in detail different paths of analysis, which is a great way to engage our audience’s curiosity.

read more

How we can focus our data stories?

Through employing some storytelling techniques, including choosing an appropriate chart type, strategic use of colour and size and removing confusing or complicated elements we can enhance the focus of our data story. 

read more

Visualising the natural World around us – basic bar charts versus square area charts

I recently participated in both the March and April 2018 Story Telling with Data Challenges: Basic Bar Charts and Square Area Charts respectively published by Cole Knaflic.  This got me thinking about the pros and cons of both a common, simple chart type such as the basic bar chart versus a more unusual, arguably more complex chart type such as the square area chart.

read more