Creating a data visualization culture requires many different factors including people, technology and processes. But a good starting point is to consider how data is currently being consumed within your organisation. Then apply some visualization to the data incrementally. Showing your audience the before and the after is an effective way to show them the potential power of data visualization:
Appropriate questions lead to an effective survey which provides accurate customer insights. Easy to complete questionnaires lead to higher response rates.
Data visualisations often need to answer multiple business questions. Engaging with stakeholders leads to an understanding of what they would like to see and know.
Market research is essential for understanding what your customer’s needs are and how you can tailor your product or service to meet them. Online surveys are a cost effective method to engage with your target audience. However, the reports automatically generated by online survey tools may not always meet your needs.
Diverging away from the use of colour to focus on most recent day also meant I could tell a different story. An important consideration when telling a story with data.
Rather than avoiding using red and green altogether, we can design our dashboards more accessibly.
How we design our charts influences our audience’s understanding. It is important to aim for consistency in dashboard design. However, we cannot assume that just because we have been consistent in our designs. That our audience will be consistent in their understanding. An important consideration for data literacy.
Word clouds are a fun way to show text responses to a survey. However, they are not very accurate and can be misleading.
How do we make insights from sales dashboards stand out?
Colour is a powerful tool to enhance dashboard design.
It can be used to align to brands, show patterns, highlight performance and focus attention.
Iterating through different designs can help come to the right chart solution to answer the right business question.
In this article, we will explore some key issues, things to consider as well as practical tips for visualising survey data.
My submission is a simple curved bar chart with insights to clearly show the top benefits of remote working. The curved bars are a nice way to show the data in a modern style without compromising accuracy.
The takeaway here is that different designs can be adapted to show the required insights. Leading to more accurate decision making.
Changing the frame and focus helps tailor the visualisation to appeal to different internal, external or strategic audiences.
Colour and words are therefore a quick and easy way to highlight one of many potential insights from the data.