I had a need to analyze some market research that was beyond my Tableau capabilities (it turns out this is actually quite a hard analysis). Colin helped to structure the analysis and set up the Tableau workbooks and created many charts that I was able to show to the client with little additional work. He also gave me some tips on using Tableau myself. I was very happy with the work and definitely plan to work with Colin again.
Project Goals:
een Consulting required some help to to analyze some market research that was beyond their Tableau capabilities.
Help was required to figure out what to do in Tableau Desktop.
Research insights were required in a very short period of time to inform a presentation to their end client.
Solutions:
- Helping to structure the data ready for analysis in Tableau.
- Setting up the Tableau Desktop workbooks. That could be adapted for analysis.
- Creating many charts to count the number and percentage of respondents.
- Cross tabulating the results. To explore interesting research insights by different types of respondent.
- Giving the client some tips on using Tableau themselves. Therefore enhancing their own Tableau skills.
een Consulting were able to show their end client a presentation of market research insights with little additional work.
Opinion by customer type and attitude.
Presented as insightful data stories.
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