How to focus your audience’s attention in your data visualisations?

We have seen how the human brain processes visual information through iconic, short and long term memory.  Pre-attentive attributes such as colour, length and position are visual properties that are processed very quickly in the sub-conscious memory.  As data visualisers we can leverage pre-attentive attributes to focus our audience’s attention to highlight key performance issues.

#NWTUG Chart Chooser

Please have a go yourself to name each chart type, then click through to see if you are right and to reveal it’s advantages and disadvantages.