Market research is essential for understanding what your customer’s needs are and how you can tailor your product or service to meet them. Online surveys are a cost effective method to engage with your target audience. However, the reports automatically generated by online survey tools may not always meet your needs.
I had a need to analyze some market research that was beyond my Tableau capabilities (it turns out this is actually quite a hard analysis). Colin helped to structure the analysis and set up the Tableau workbooks and created many charts that I was able to show to the client with little additional work. He also gave me some tips on using Tableau myself. I was very happy with the work and definitely plan to work with Colin again.
In this article, we will explore some key issues, things to consider as well as practical tips for visualising survey data.
We have come away from the survey part of the project with minimal fuss and some very valuable insights to carry us forward into next stage.