Market research is essential for understanding what your customer’s needs are and how you can tailor your product or service to meet them. Online surveys are a cost effective method to engage with your target audience. However, the reports automatically generated by online survey tools may not always meet your needs.
Diverging away from the use of colour to focus on most recent day also meant I could tell a different story. An important consideration when telling a story with data.
Rather than avoiding using red and green altogether, we can design our dashboards more accessibly.
How we design our charts influences our audience’s understanding. It is important to aim for consistency in dashboard design. However, we cannot assume that just because we have been consistent in our designs. That our audience will be consistent in their understanding. An important consideration for data literacy.
Word clouds are a fun way to show text responses to a survey. However, they are not very accurate and can be misleading.