The takeaway here is that different designs can be adapted to show the required insights. Leading to more accurate decision making.
Changing the frame and focus helps tailor the visualisation to appeal to different internal, external or strategic audiences.
Colour and words are therefore a quick and easy way to highlight one of many potential insights from the data.
By using interactive features such as dashboard actions we can reveal hidden insights all within the same dashboard!
In my approach I use interactive parameters to drive the analysis, allowing users to select different measures.