A retail based start up wanted to showcase its business intelligence solution to potential suppliers. The goal was to create a presentation of retail data insights which could highlight trends in brand penetration.
A creative designer was required to deliver visually rich, compelling and innovative business dashboards to display data and insights suitable to a corporate audience. The design needed to be eye catching, elegant, unique and professional in style.
- Scoped out requirements in terms of business questions that needed answering through data visualisation
- Mapped out data connections required from Google Big Query databases for analysis and visualisation within Tableau
- Reviewed best practice data visualisation designs which would meet the business requirements
- Designed a brand penetration report based upon a series of visually rich and interactive dashboards.
The dashboard was an interactive report which combined elegant designs with relevant data insights, which my client could present to a corporate audience.