Creating a data visualization culture requires many different factors including people, technology and processes. But a good starting point is to consider how data is currently being consumed within your organisation. Then apply some visualization to the data incrementally. Showing your audience the before and the after is an effective way to show them the potential power of data visualization:
Data visualisations often need to answer multiple business questions. Engaging with stakeholders leads to an understanding of what they would like to see and know.
Market research is essential for understanding what your customer’s needs are and how you can tailor your product or service to meet them. Online surveys are a cost effective method to engage with your target audience. However, the reports automatically generated by online survey tools may not always meet your needs.
How we design our charts influences our audience’s understanding. It is important to aim for consistency in dashboard design. However, we cannot assume that just because we have been consistent in our designs. That our audience will be consistent in their understanding. An important consideration for data literacy.
How do we make insights from sales dashboards stand out?
Colour is a powerful tool to enhance dashboard design.
It can be used to align to brands, show patterns, highlight performance and focus attention.
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