Colin’s help has been indispensable. He has provided us with a wide range of advice and training – not just in data visualisation, where he excels, but also in data prep and modelling. He has helped us unlock the potential of Tableau Prep, build robust relational databases in Tableau, and transition from using unpivoted data in Excel to pivoted (i.e. columns to rows) data in Tableau.
Data visualisations often need to answer multiple business questions. Engaging with stakeholders leads to an understanding of what they would like to see and know.
Market research is essential for understanding what your customer’s needs are and how you can tailor your product or service to meet them. Online surveys are a cost effective method to engage with your target audience. However, the reports automatically generated by online survey tools may not always meet your needs.
Diverging away from the use of colour to focus on most recent day also meant I could tell a different story. An important consideration when telling a story with data.
How we design our charts influences our audience’s understanding. It is important to aim for consistency in dashboard design. However, we cannot assume that just because we have been consistent in our designs. That our audience will be consistent in their understanding. An important consideration for data literacy.