The benefits of visually encoding data

Creating a data visualization culture requires many different factors including people, technology and processes.  But a good starting point is to consider how data is currently being consumed within your organisation.  Then apply some visualization to the data incrementally.  Showing your audience the before and the after is an effective way to show them the potential power of data visualization:

Visually analysing the answers to why?

Building different views allows our audience to see different insights from the same data.  This means being able to quickly ask and answer business questions.  This is important to be able to see the underlying cause of problems.  It also means that we can go exploring in detail different paths of analysis, which is a great way to engage our audience’s curiosity.