How to design an effective customer insight survey?
Appropriate questions lead to an effective survey which provides accurate customer insights. Easy to complete questionnaires lead to higher response rates.
Appropriate questions lead to an effective survey which provides accurate customer insights. Easy to complete questionnaires lead to higher response rates.
Working with Colin was great. He understands data and Tableau very well. We worked on health IT Likert scores, and he managed the somewhat ‘messy’ data very well. He was utterly patient. He understands how to get insights from data and goes to great lengths to make sure my perspective was taken into account. I have ended up with a great slide deck of data visualisations.
In this article, we will explore some key issues, things to consider as well as practical tips for visualising survey data.
Changing the frame and focus helps tailor the visualisation to appeal to different internal, external or strategic audiences.
We have come away from the survey part of the project with minimal fuss and some very valuable insights to carry us forward into next stage.
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