How do we make insights from sales dashboards stand out?
Colour is a powerful tool to enhance dashboard design.
It can be used to align to brands, show patterns, highlight performance and focus attention.
Colin has done an excellent job at translating our complicated reporting requirements into an easy to use, insightful collection of dashboards. We tasked Colin with pulling together multiple sources of marketing, sales and customer data to create automated KPI calculations such as Conversion Rates, Lead to Sale Rates etc. and most importantly ROI. It has certainly been a journey with a considerable amount of testing and fine tuning but I can’t fault Colin in terms of his patience and willingness to make amends. We will certainly be working with Colin more in the future.
It was a pleasure working with Colin on this project. There was a real sense of co-creation as we worked closely to refine and shape the product to our requirements. Throughout the process, Colin was very responsive to any changes or suggestions. He had a “can-do” approach to any potential challenges and the ability to deliver. Communications and updates on progress were regular and helpful. 100% recommend.
By using interactive features such as dashboard actions we can reveal hidden insights all within the same dashboard!
Building different views allows our audience to see different insights from the same data. This means being able to quickly ask and answer business questions. This is important to be able to see the underlying cause of problems. It also means that we can go exploring in detail different paths of analysis, which is a great way to engage our audience’s curiosity.
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