Diverging away from the use of colour to focus on most recent day also meant I could tell a different story. An important consideration when telling a story with data.
The takeaway here is that different designs can be adapted to show the required insights. Leading to more accurate decision making.
Changing the frame and focus helps tailor the visualisation to appeal to different internal, external or strategic audiences.
In my approach I use interactive parameters to drive the analysis, allowing users to select different measures.
We have seen how the human brain processes visual information through iconic, short and long term memory. Pre-attentive attributes such as colour, length and position are visual properties that are processed very quickly in the sub-conscious memory. As data visualisers we can leverage pre-attentive attributes to focus our audience’s attention to highlight key performance issues.