How do we make insights from sales dashboards stand out?
Colour is a powerful tool to enhance dashboard design.
It can be used to align to brands, show patterns, highlight performance and focus attention.
Colin has done an excellent job at translating our complicated reporting requirements into an easy to use, insightful collection of dashboards. We tasked Colin with pulling together multiple sources of marketing, sales and customer data to create automated KPI calculations such as Conversion Rates, Lead to Sale Rates etc. and most importantly ROI. It has certainly been a journey with a considerable amount of testing and fine tuning but I can’t fault Colin in terms of his patience and willingness to make amends. We will certainly be working with Colin more in the future.
It was a pleasure working with Colin on this project. There was a real sense of co-creation as we worked closely to refine and shape the product to our requirements. Throughout the process, Colin was very responsive to any changes or suggestions. He had a “can-do” approach to any potential challenges and the ability to deliver. Communications and updates on progress were regular and helpful. 100% recommend.
Colin has wide ranging industry experience as an analyst, researcher and most importantly for our project, as a Tableau developer. This was invaluable as he was thus able to quickly grasp our industry nuances and how his work fit into the larger picture.
By using interactive features such as dashboard actions we can reveal hidden insights all within the same dashboard!
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