Tailoring Explanatory and Exploratory Data Visualisations with Colour
Creating two different designs made me think about how to use colour to tailor my data visualisation to different audiences.
Creating two different designs made me think about how to use colour to tailor my data visualisation to different audiences.
I recently participated in both the March and April 2018 Story Telling with Data Challenges: Basic Bar Charts and Square Area Charts respectively published by Cole Knaflic. This got me thinking about the pros and cons of both a common, simple chart type such as the basic bar chart versus a more unusual, arguably more complex chart type such as the square area chart.
Tell a story e.g. the USA is the only non-European country in the top 10 exporters for drugs and medicine.
I wanted to focus upon what proportion of the total profit per second the 25 wealthiest US companies made was due to a small number of companies such as Apple? To do this I used a Pareto Chart, which compares the cumulative percentage of profit made per second to the equivalent cumulative number of companies.
I decided to use colour more selectively to highlight the preference for personality over other characteristics.
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