Iterating through different designs can help come to the right chart solution to answer the right business question.
Colour and words are therefore a quick and easy way to highlight one of many potential insights from the data.
By using interactive features such as dashboard actions we can reveal hidden insights all within the same dashboard!
A challenge social research analysts quite often face is how to effectively communicate data which will inform the solution to a particular social problem or issue. Decision makers quite often feel over whelmed by the wealth of information available. We need to reduce the time it takes for them to understand an issue and make an informed choice of how to resolve it. How do we go from a list of numbers to a clear message, which can inform a business decision such as where to target resources?
Quite often we will see data visualisations which try to stand out by using too much colour. The problem is that this can lead to cognitive overload as there is too much to process. Additionally when everything is the same colour then nothing really stands out.